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The Podcast

The same stories, spoken. Every episode pairs with an article, so you can listen first and read deeper, or the other way round. Episodes live on Spotify and play right here.

Episode · Hermès · In the Edit

While Waiting for My Birkin

Parody bags, reputation and whether humour is a defence to trademark infringement. The Hermès story, spoken.

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Read the companion article

Episode · Louis Vuitton · In the Edit

The Cost of a Flower

A Chinese tea chain, a 130-year-old monogram and who gets to draw a petal. The Louis Vuitton story, spoken.

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Read the companion article

Both episodes belong to the Luxury & Brand Identity collection: three articles and two episodes on how luxury houses defend what makes them recognisable.